Take a tour of Ball Plant 3, where Titleist golf balls are made

Take a tour of Ball Plant 3, where Titleist golf balls are made


At a Massachusetts factory, the No. 1 golf ball in the world rolls down the production line at a rate of 1 million per day. The 225,000-square-foot facility, known as Ball Plant 3, is operated by the Acushnet Company in New Bedford, maker of Titleist golf balls and gear. The business dates back to the 1930s when founder Phil Young missed a putt to win a match and decided to create a better ball.”A lot of the technology that we use today is literally the evolution of 87 years of learning and perfecting how to make golf balls,” said Dan Gendreau, vice president of manufacturing at Acushnet.These days, Titleist is the most-played golf ball by professionals on tour.”The demand for our product is right now, particularly with the Pro V 1 model, Gendreau said.The Pro V 1 model debuted in 2001. It’s Titleist’s most expensive, high-end ball and it’s also the most dominant in sales.Balls start with a flat roll of rubber, which is squeezed into little logs and then sent into a compression molding system.”Basically, we’re transforming the material from the uncured state to the cured state,” Gendreau said. Several proprietary steps follow before the dimpled sphere finds itself imprinted with the familiar name and is packaged for distribution to golfers all over the globe. “How many jobs and industries can you be in where you can turn the TV on, on Sunday, and see the best people at their craft play the product that you make?” Gendreau asked. Tours of Ball Plant 3 are open to the public.

At a Massachusetts factory, the No. 1 golf ball in the world rolls down the production line at a rate of 1 million per day.

The 225,000-square-foot facility, known as Ball Plant 3, is operated by the Acushnet Company in New Bedford, maker of Titleist golf balls and gear. The business dates back to the 1930s when founder Phil Young missed a putt to win a match and decided to create a better ball.

“A lot of the technology that we use today is literally the evolution of 87 years of learning and perfecting how to make golf balls,” said Dan Gendreau, vice president of manufacturing at Acushnet.

These days, Titleist is the most-played golf ball by professionals on tour.

“The demand for our product is right now, particularly with the Pro V 1 model,” Gendreau said.

The Pro V 1 model debuted in 2001. It’s Titleist’s most expensive, high-end ball and it’s also the most dominant in sales.

Balls start with a flat roll of rubber, which is squeezed into little logs and then sent into a compression molding system.

“Basically, we’re transforming the material from the uncured state to the cured state,” Gendreau said.

Several proprietary steps follow before the dimpled sphere finds itself imprinted with the familiar name and is packaged for distribution to golfers all over the globe.

“How many jobs and industries can you be in where you can turn the TV on, on Sunday, and see the best people at their craft play the product that you make?” Gendreau asked.

Tours of Ball Plant 3 are open to the public.

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