Cricket Fan Is Shamed for Missing a Match in Kayo Sports Campaign


Special debuts campaign during the NRL Grand Final with ‘What Happens’ spot

Cricket Fan Is Shamed for Missing a Match in Kayo Sports Campaign

Kayo Sports has launched a new brand campaign ahead of this year’s ICC Men’s T20 Cricket World Cup via Special, featuring international cricket star David Warner, familiar voice Brett Lee and one unfortunate Kayo-less cricket fan who gambled on catching the action… and lost.

The campaign debuted during the NRL Grand Final with the spot, ‘What Happens’, which warns fans that by missing your team’s match, you’re risking the ire of everyone. Including but not limited to: part time delivery bike riders, rock jocks, fiancés, cheesy daytime train-wreck TV chat show hosts, grizzled local police detectives, Brett Lee, and even your own beloved parents. In a spiraling series of events, the unsuspecting fan’s life falls apart one part at a time.

Kayo Sports is the streaming home of the ICC Men’s T20 Cricket World Cup, with all 45 matches live and ad-break free during play. Meaning with Kayo, fans won’t miss a minute of the action, whatever nation they support.

Kayo Sports marketing director, Kim McConnie, said: “With the footy season wrapping up and winter coming to an end, Aussies are more than ready for a summer of blockbuster cricket action. For cricket fans all over Australia, Kayo has you covered with five different touring nations, two World Cups and more than 1600 hours of live action, we haven’t seen a summer like this – all live, with our game-changing innovations and Fox Cricket’s expert commentary team.”

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Credits

Client: Kayo Sports

Marketing Director: Kim McConnie

Senior Marketing Manager : Matthew Bartolo

Director of Partnerships : John Matthews

Head of Media & Planning: Tim Micallef

Head of Production: Anna Stamatatos

Senior Integrated Producer: Celeste Marsden

Creative Agency: Special

Partner & CEO: Cade Heyde

Partner & CEO: Lindsey Evans

Partner & CCO: Tom Martin, Julian Schreiber

Partner & CSO: Dave Hartmann

Creative Director: Vince Osmond

Creative Director : Jade Manning

Senior Creative : James Beswick

Senior Creative : Rowan Foxcroft

Head of Design: Adam Shear

Head of Film & Content Production: Sevda Cemo

Senior Producer : Bill Doig

General Manager : Tori Lopez

Team Lead: Jake Stopper

Business Manager: Genevieve Bowes

Media Agency: Mind share

Production Company: Rabbit

Director : Lachlan Dickie

Executive Producers : Lucas Jenner & Alexandra Hay

Producer: Morgan Hind

DOP: Aaron McClisky

Production Design: Pete Davies

Casting: Citizen Jane Casting

Genres: Comedy

Categories: Streaming Services, Media and Entertainment

Special Group Sydney, Mon, 03 Oct 2022 10:08:53 GMT

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